Design, direction
& detail

I'm a fashion designer working across collection development, art direction and material strategy. I take a collection from the first references through silhouette and colour development to technical drawings and the finished line-up.

I've worked both in-house and freelance — with established companies, growing brands and startups — on seasonal collections, capsules and single styles. That has meant everything from building a range and choosing fabrics to developing silhouettes and putting the final line-up together.

I also use AI as part of the process — mostly for research, reference work and moving quickly through variations early on. It speeds up the groundwork. The decisions stay mine.